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This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Hype Cycle for Media Industry, 2007
26 June 2007
 
Andrew Frank   Van L. Baker   Adam Daum   Mike McGuire   Allen Weiner   Patti A. Reali   Mark R. Gilbert   Sandy Shen   Carolina Milanesi   Venecia K Liu   Lou Latham   Ray Wagner  

Although its full impact will play out over a decade, real-time digital distribution is already transforming the landscape for every sector of the media industry. The key to success is in knowing why, when and how to respond to changes in the market for digital media.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Multiplatform Content Delivery
      • Videoblogging
      • Rich-Media Search Technologies
      • Web 2.0 Distribution
      • Content Delivery Networks
      • Advertising Distribution and Management Software
      • Widgets
      • TV-Ad-Targeting Technologies
    • At the Peak
      • Consumer-Generated Media
      • Consumer Content Creation Tools
      • Intellectual Property Rights and Royalties
      • Legal File Sharing/Legitimate P2P
      • Mobile Search
      • Podcasting
      • Mobile TV Broadcasting
    • Sliding Into the Trough
      • IPTV
      • RSS (Media)
      • Broadband Video on Demand
      • Metadata Standards
      • Blogs
      • Consumer Digital Rights Management
      • Video Chat Over IP
    • Climbing the Slope
      • Interactive TV
      • Mobile Video on Demand
      • Digital Asset Management
    • Appendices
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Media Industry, 2007
Figure 2.
Priority Matrix for Media Industry, 2007
Figure 3.
Hype Cycle for the Media Industry, 2006




Document History:
 
Hype Cycle for Media Industry, 2007
26 June 2007
  
Hype Cycle for Media Industry, 2006
29 June 2006
  




© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 508196