10 November 2010
One-to-One Marketing Comes of Age
Hosted by Richard Fouts,
As conversational media takes off, thanks to advances in social software and community building, customers are talking to each other, often in public. This makes many marketers nervous when, in fact, these interactions create a whole new marketing asset while actually reducing costs. Listen as Ram Menon, CMO of Tibco, shares his insight on "bonding as the new branding."
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